Звіт про маркетингове дослідження ринку шоколаду

Автор: Пользователь скрыл имя, 06 Марта 2013 в 18:07, творческая работа

Описание работы

Дана робота дає ґрунтовне пояснення основних тенденцій національного та зарубіжного ринків шоколаду. На основі проведеного маркетингового дослідження можна зробити висновок, що через достатньо низький, порівняно з іншими країнами, рівень споживання шоколаду в Україні потенціал національних виробників не реалізовується повністю на внутрішньому ринку. Оскільки українські компанії виробляють достатньо широкий асортимент продукції високої якості за помірними цінами, то вихід на зарубіжні ринки для національних виробників є цілком доцільним.

Содержание

СПИСОК ДОДАТКІВ ………………………………………………………...…3
СПИСОК ІЛЮСТРАЦІЙ ……………..……………………………………..….4
СПИСОК ВИКОРИСТАНИХ СКОРОЧЕНЬ ………………………….……….5
РЕЗЮМЕ ……………………………………………………………….…………6
ВСТУП…………………………………………………………………….………7
МЕТОДОЛОГІЯ ДОСЛІДЖЕННЯ……………………………………………...9
РОЗДІЛ 1. Особливості продукту та перспективи розвитку галузі національної економіки…………………………………………………………11
Особливості продукту……………………………………………………....11
Сучасний стан національного ринку шоколаду України…………………17
1.3 Тенденції розвитку національного ринку шоколаду в Україні…………...29
РОЗДІЛ 2. Стан світового ринку шоколаду……………………………………32
РОЗДІЛ 3. Вибір цільових ринків……………………………………………...42
РОЗДІЛ 3. Обґрунтування маркетингових заходів……………………..…….76
ВИСНОВКИ……….………………………………………………………….…80
РЕКОМЕНДАЦІЇ………………………………………………………………..82
ДЖЕРЕЛА ВТОРИННОЇ ІНФОРМАЦІЇ………………………………………83
КОРИСНІ АДРЕСИ І ТЕЛЕФОНИ…………………………………………….84
ДОДАТКИ………………………………………………………………………..86
ІЛЮСТРАЦІЇ………………………………………………..……………….…..97

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Додаток3 Соціально-економічні показники Китаю

China

BASIC INDICATORS

                     

Population (thousands, 2010)

 

1 338 300

 

Rank in world trade, 2010

Exports

Imports

 

GDP (million current US$, 2010)

 

5 878 629

 

Merchandise

   

1

2

 

GDP (million current PPP US$, 2010)

 

10 084 764

 

excluding intra-EU trade

2

3

 

Current account balance (million US$, 2010)

 305 370

 

Commercial services

 

4

3

 

Trade per capita (US$, 2008-2010)

 

2 135

 

excluding intra-EU trade

3

3

 

Trade to GDP ratio (2008-2010)

 

  55.4

               
             

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

Real GDP (2005=100)

 

  170

 

11

9

10

Exports of goods and services (volume, 2005=100)

  180

 

12

-10

25

 

Imports of goods and services (volume, 2005=100)

  168

 

11

4

17

 
                           
                           

TRADE POLICY

                       

WTO accession

11 December 2001

 

Contribution to WTO budget (%, 2011)

6.878

 

Trade Policy Review

31 May, 2 June 2010

 

Import duties collected (%, 2006-2008)

   

GPA accession

Observer

 

in total tax revenue

   

3.0

 

Tariffs and duty free imports

     

to total imports

     

1.9

 

Tariff binding coverage (%)

 

  100

 

Number of notifications to WTO and measures in force

 

MFN tariffs

   

Final bound

Applied 2010

 

Outstanding notifications in WTO Central Registry

  12

 

Simple average of import duties

     

Goods RTAs - services EIAs notified to WTO

9 - 8

 

All goods

   

  10.0

  9.6

 

Anti-dumping (30 June 2010)

 

119

 

Agricultural goods (AOA)

  15.7

  15.6

 

Countervailing duties (30 June 2010)

 

1

 

Non-agricultural goods

  9.2

  8.7

 

Safeguards (22 October 2010)

 

  0

 

Non ad-valorem duties (% total tariff lines)

  0.0

  0.5

 

Number of disputes (complainant - defendant)

 

MFN duty free imports (%, 2009)

     

Requests for consultation

8 - 22

 

in agricultural goods (AOA)

  0.9

 

Original panel / Appellate Body (AB) reports

4 - 5

 

in non-agricultural goods

  50.6

 

Compliance panel / AB reports (Article 21.5 DSU)

0 - 0

 

Services sectors with GATS commitments

  93

 

Arbitration awards (Article 22.6 DSU)

 

0 - 0

 
                           
                           

MERCHANDISE TRADE

   

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

 

Merchandise exports, f.o.b. (million US$)

1 577 824

 

16

-16

31

 

Merchandise imports, c.i.f. (million US$)

1 395 099

 

16

-11

39

 
                           
         

2010  

         

2010

 

Share in world total exports

  10.36

 

Share in world total imports

9.06

 

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By main commodity group (ITS)

   

  By main commodity group (ITS)

   

Agricultural products

   

  3.3

 

Agricultural products

   

7.8

 

Fuels and mining products

 

  3.0

 

Fuels and mining products

 

26.7

 

Manufactures

     

  93.6

 

Manufactures

     

64.1

 

  By main destination

   

  By main origin

   

1. European Union (27)

   

  19.7

 

1. Japan

     

  12.6

 

2. United States

   

  18.0

 

2. European Union (27)

   

  12.0

 

3. Hong Kong, China

   

  13.8

 

3. Korea, Republic of

   

  9.9

 

4. Japan

       

  7.7

 

4. Taipei, Chinese

   

  8.3

 

5. Korea, Republic of

   

  4.4

 

5. China

     

  7.6

 
                           
                           

COMMERCIAL SERVICES TRADE

 

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

 

2009

2010

 

Commercial services exports (million US$)

 170 248  

 

18

-12

32

 

Commercial services imports (million US$)

 192 174  

 

18

0

22

 
                           
       

2010  

         

2010

 

Share in world total exports

  4.61  

 

Share in world total imports

5.47

 
                           

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By principal services item

   

  By principal services item

     

Transportation

 

  20.1  

 

Transportation

 

32.9

 

Travel

 

  26.9  

 

Travel

 

28.6

 

Other commercial services

 

  53.0  

 

Other commercial services

 

38.5

 
                           
                           

INDUSTRIAL PROPERTY

                 

Patent grants by patent office, 2009

 

Trademark registrations by office, 2009

 

Residents

Non-residents

Total

 

Direct residents

Direct non-residents

Madrid

Total

 

65 391

 63 098

128 489

 

737 228

68 471

12 934

818 633

 

 

Додаток

Додаток 4 Соціально-економічні показники Німеччини

 

 

Germany

 
                           

BASIC INDICATORS

                     

Population (thousands, 2010)

 

81 702

 

Rank in world trade, 2010

Exports

Imports

 

GDP (million current US$, 2010)

 

3 309 669

 

Merchandise

   

3

3

 

GDP (million current PPP US$, 2010)

 

3 071 282

 

excluding intra-EU trade

-

-

 

Current account balance (million US$, 2010)

 187 332

 

Commercial services

 

2

2

 

Trade per capita (US$, 2008-2010)

 

35 679

 

excluding intra-EU trade

-

-

 

Trade to GDP ratio (2008-2010)

 

  85.3

               
             

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

Real GDP (2005=100)

 

  106

 

1

-5

4

Exports of goods and services (volume, 2005=100)  a

  107

 

2

-14

...

 

Imports of goods and services (volume, 2005=100)  a

  110

 

2

-9

...

 
                           
                           

TRADE POLICY

                       

WTO accession

1 January 1995

 

Contribution to WTO budget (%, 2011)

8.856

 

Trade Policy Review

6, 8 July 2011

 

Import duties collected

     

GPA accession

1 January 1996

 

in total tax revenue

   

...

 

Tariffs and duty free imports

     

to total imports

     

...

 

Tariff binding coverage (%)

 

  100

 

Number of notifications to WTO and measures in force

 

MFN tariffs

   

Final bound

Applied 2010

 

Outstanding notifications in WTO Central Registry

  18

 

Simple average of import duties

     

Goods RTAs - services EIAs notified to WTO

31 - 10

 

All goods

   

  5.0

  5.1

 

Anti-dumping (30 June 2010)

 

149

 

Agricultural goods (AOA)

  12.3

  12.8

 

Countervailing duties (30 June 2010)

 

8

 

Non-agricultural goods

  3.9

  4.0

 

Safeguards (22 October 2010)

 

  0

 

Non ad-valorem duties (% total tariff lines)

  4.8

  4.7

 

Number of disputes (complainant - defendant)

 

MFN duty free imports (%, 2009)

     

Requests for consultation

85 - 70

 

in agricultural goods (AOA)

  41.1

 

Original panel / Appellate Body (AB) reports

33 - 32

 

in non-agricultural goods

  51.4

 

Compliance panel / AB reports (Article 21.5 DSU)

4 - 4

 

Services sectors with GATS commitments

  115

 

Arbitration awards (Article 22.6 DSU)

 

4 - 3

 
                           
                           

MERCHANDISE TRADE

   

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

 

Merchandise exports, f.o.b. (million US$)

1 268 874

 

5

-23

13

 

Merchandise imports, c.i.f. (million US$)

1 066 839

 

7

-22

15

 
                           
         

2010  

         

2010

 

Share in world total exports

  8.33

 

Share in world total imports

6.93

 

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By main commodity group (ITS)

   

  By main commodity group (ITS)

   

Agricultural products

   

  6.4

 

Agricultural products

   

9.6

 

Fuels and mining products

 

  5.2

 

Fuels and mining products

 

16.4

 

Manufactures

     

  86.0

 

Manufactures

     

72.0

 

  By main destination

   

  By main origin

   

1. European Union (27)

   

  60.3

 

1. European Union (27)

   

  56.4

 

2. United States

   

  6.8

 

2. China

     

  9.4

 

3. China

       

  5.6

 

3. United States

   

  5.6

 

4. Switzerland

     

  4.4

 

4. Switzerland

     

  4.1

 

5. Russian Federation

   

  2.7

 

5. Russian Federation

   

  3.9

 
                           
                           

COMMERCIAL SERVICES TRADE

 

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

 

2009

2010

 

Commercial services exports (million US$)

 232 394  

 

8

-12

3

 

Commercial services imports (million US$)

 259 737  

 

4

-12

3

 
                           
       

2010  

         

2010

 

Share in world total exports

  6.29  

 

Share in world total imports

7.40

 
                           

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By principal services item

   

  By principal services item

     

Transportation

 

  24.7  

 

Transportation

 

24.1

 

Travel

 

  14.9  

 

Travel

 

29.9

 

Other commercial services

 

  60.4  

 

Other commercial services

 

46.0

 
                           
                           

INDUSTRIAL PROPERTY

                 

Patent grants by patent office, 2009

 

Trademark registrations by office, 2009

 

Residents

Non-residents

Total

 

Direct residents

Direct non-residents

Madrid

Total

 

10 284

4 151

14 435

 

47 218

2 599

4 725

54 542

 

 

 

Додаток 5 Соціально-економічні показники Польщі

 

Додаток

Poland

                         

BASIC INDICATORS

                   

Population (thousands, 2010)

 

38 187

 

Rank in world trade, 2010

Exports

Imports

GDP (million current US$, 2010)

 

468 585

 

Merchandise

   

28

24

GDP (million current PPP US$, 2010)

 

 754 097

 

excluding intra-EU trade

-

-

Current account balance (million US$, 2010)

- 15 879

 

Commercial services

 

30

31

Trade per capita (US$, 2008-2010)

 

10 289

 

excluding intra-EU trade

-

-

Trade to GDP ratio (2008-2010)

 

  82.4

             
             

Annual percentage change

         

2010  

 

2005-2010

2009

2010

Real GDP (2005=100)

 

  126

 

5

2

4

Exports of goods and services (volume, 2005=100)

  130

 

5

-9

6

Imports of goods and services (volume, 2005=100)

  133

 

6

-14

7

                         
                         

TRADE POLICY

                     

WTO accession

1 July 1995

 

Contribution to WTO budget (%, 2011)

1.050

Trade Policy Review

6, 8 July 2011

 

Import duties collected

   

GPA accession

1 May 2004

 

in total tax revenue

   

...

Tariffs and duty free imports

     

to total imports

     

...

Tariff binding coverage (%)

 

  100

 

Number of notifications to WTO and measures in force

MFN tariffs

   

Final bound

Applied 2010

 

Outstanding notifications in WTO Central Registry

  18

Simple average of import duties

     

Goods RTAs - services EIAs notified to WTO

31 - 10

All goods

   

  5.0

  5.1

 

Anti-dumping (30 June 2010)

 

149

Agricultural goods (AOA)

  12.3

  12.8

 

Countervailing duties (30 June 2010)

 

8

Non-agricultural goods

  3.9

  4.0

 

Safeguards (22 October 2010)

 

  0

Non ad-valorem duties (% total tariff lines)

  4.8

  4.7

 

Number of disputes (complainant - defendant)

MFN duty free imports (%, 2009)

     

Requests for consultation

88 - 71

in agricultural goods (AOA)

  41.1

 

Original panel / Appellate Body (AB) reports

34 - 32

in non-agricultural goods

  51.4

 

Compliance panel / AB reports (Article 21.5 DSU)

4 - 4

Services sectors with GATS commitments

  61

 

Arbitration awards (Article 22.6 DSU)

 

4 - 3

                         
                         

MERCHANDISE TRADE

   

Value

 

Annual percentage change

         

2010  

 

2005-2010

2009

2010

Merchandise exports, f.o.b. (million US$)

 155 752

 

12

-20

14

Merchandise imports, c.i.f. (million US$)

 173 648

 

11

-28

16

                         
         

2010  a

         

2010  a

Share in world total exports

  1.02

 

Share in world total imports

1.13

Breakdown in economy's total exports

   

Breakdown in economy's total imports

 

  By main commodity group (ITS)

   

  By main commodity group (ITS)

 

Agricultural products

   

  12.2

 

Agricultural products

   

9.4

Fuels and mining products

 

  8.6

 

Fuels and mining products

 

14.3

Manufactures

     

  79.1

 

Manufactures

     

74.1

  By main destination

   

  By main origin

 

1. European Union (27)

   

  79.4

 

1. European Union (27)

   

  61.6

2. Russian Federation

   

  3.7

 

2. China

     

  9.3

3. Ukraine

       

  2.5

 

3. Russian Federation

   

  8.6

4. Norway

       

  1.9

 

4. Korea, Republic of

   

  3.0

5. United States

   

  1.8

 

5. United States

   

  2.3

                         
                         

COMMERCIAL SERVICES TRADE

 

Value

 

Annual percentage change

         

2010  

 

2005-2010

 

2009

2010

Commercial services exports (million US$)

 32 400  

 

15

-19

13

Commercial services imports (million US$)

 28 781  

 

13

-21

22

                         
       

2010  

         

2010

Share in world total exports

  0.88  

 

Share in world total imports

0.82

                         

Breakdown in economy's total exports

   

Breakdown in economy's total imports

 

  By principal services item

   

  By principal services item

   

Transportation

 

  27.1  

 

Transportation

 

21.2

Travel

 

  29.2  

 

Travel

 

28.3

Other commercial services

 

  43.7  

 

Other commercial services

 

50.5

                         
                         

INDUSTRIAL PROPERTY

               

Patent grants by patent office, 2009

 

Trademark registrations by office, 2009

Residents

Non-residents

Total

 

Direct residents

Direct non-residents

Madrid

Total

1 536

2 422

3 958

 

8 731

  889

3 415

13 035


 

 

Додаток 6 Соціально-економічні показники Росії

 

Додаток

Russian Federation

 
                           

BASIC INDICATORS

                     

Population (thousands, 2010)

 

141 750

 

Rank in world trade, 2010

Exports

Imports

 

GDP (million current US$, 2010)

 

1 479 819

 

Merchandise

   

12

18

 

GDP (million current PPP US$, 2010)

 

2 812 383

 

excluding intra-EU trade

7

12

 

Current account balance (million US$, 2010)

 71 129

 

Commercial services

 

23

16

 

Trade per capita (US$, 2008-2010)

 

5 279

 

excluding intra-EU trade

12

9

 

Trade to GDP ratio (2008-2010)

 

  51.5

               
             

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

Real GDP (2005=100)

 

  118

 

3

-8

4

Exports of goods and services (volume, 2005=100)

  114

 

3

-5

5

 

Imports of goods and services (volume, 2005=100)

  144

 

8

-30

18

 
                           
                           

TRADE POLICY

                       

WTO accession

Observer

 

Contribution to WTO budget

 

-

 

Trade Policy Review

-

 

Import duties collected (%, 2008-2009)

   

GPA accession

-

 

in total tax revenue

   

5.7

 

Tariffs and duty free imports

     

to total imports

     

6.5

 

Tariff binding coverage (%)

 

-

 

Number of notifications to WTO and measures in force

 

MFN tariffs

   

Final bound

Applied 2010

 

Outstanding notifications in WTO Central Registry

-

 

Simple average of import duties

     

Goods RTAs - services EIAs notified to WTO

7 - 0

 

All goods

   

-

  9.5

 

Anti-dumping

     

-

 

Agricultural goods (AOA)

-

  13.5

 

Countervailing duties

   

-

 

Non-agricultural goods

-

  8.9

 

Safeguards

     

-

 

Non ad-valorem duties (% total tariff lines)

-

  12.6

 

Number of disputes (complainant - defendant)

 

MFN duty free imports (%, 2009)

     

Requests for consultation

-

 

in agricultural goods (AOA)

  9.8

 

Original panel / Appellate Body (AB) reports

-

 

in non-agricultural goods

  33.0

 

Compliance panel / AB reports (Article 21.5 DSU)

-

 

Services sectors with GATS commitments

-

 

Arbitration awards (Article 22.6 DSU)

 

-

 
                           
                           

MERCHANDISE TRADE

   

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

 

Merchandise exports, f.o.b. (million US$)

 400 132

 

10

-36

32

 

Merchandise imports, f.o.b. (million US$)

 248 738

 

15

-34

30

 
                           
         

2010  

         

2010

 

Share in world total exports

  2.63

 

Share in world total imports

1.61

 

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By main commodity group (ITS)

   

  By main commodity group (ITS)

   

Agricultural products

   

  5.2

 

Agricultural products

   

14.8

 

Fuels and mining products

 

  70.4

 

Fuels and mining products

 

5.3

 

Manufactures

     

  20.2

 

Manufactures

     

75.7

 

  By main destination

   

  By main origin

   

1. European Union (27)

   

  52.2

 

1. European Union (27)

   

  38.3

 

2. Ukraine

       

  5.8

 

2. China

     

  15.7

 

3. Turkey

       

  5.1

 

3. Ukraine

     

  5.6

 

4. China

       

  5.1

 

4. United States

   

  4.5

 

5. Belarus

       

  4.5

 

5. Japan

     

  4.1

 

    Unspecified destinations

 

  1.8

 

    Unspecified origins

   

8.0

 
                           

COMMERCIAL SERVICES TRADE

 

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

 

2009

2010

 

Commercial services exports (million US$)

 43 961  

 

12

-19

7

 

Commercial services imports (million US$)

 70 223  

 

13

-20

19

 
                           
       

2010  

         

2010

 

Share in world total exports

  1.19  

 

Share in world total imports

2.00

 
                           

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By principal services item

   

  By principal services item

     

Transportation

 

  33.9  

 

Transportation

 

17.1

 

Travel

 

  20.4  

 

Travel

 

37.8

 

Other commercial services

 

  45.6  

 

Other commercial services

 

45.2

 
                           
                           

INDUSTRIAL PROPERTY

                 

Patent grants by patent office, 2009

 

Trademark registrations by office, 2009

 

Residents

Non-residents

Total

 

Direct residents

Direct non-residents

Madrid

Total

 

26 294

8 530

34 824

 

19 585

8 750

12 153

40 488

 

 

 

Додаток 7 Соціально-економічні показники США

 

United States

 
                           

BASIC INDICATORS

                     

Population (thousands, 2010)

 

309 051

 

Rank in world trade, 2010

Exports

Imports

 

GDP (million current US$, 2010)

 

14 582 400

 

Merchandise

   

2

1

 

GDP (million current PPP US$, 2010)

 

14 582 400

 

excluding intra-EU trade

3

2

 

Current account balance (million US$, 2010)

- 470 250

 

Commercial services

 

1

1

 

Trade per capita (US$, 2008-2010)

 

12 919

 

excluding intra-EU trade

2

2

 

Trade to GDP ratio (2008-2010)

 

  27.7

               
             

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

Real GDP (2005=100)

 

  105

 

1

-3

3

Exports of goods and services (volume, 2005=100)  a

  114

 

3

-10

...

 

Imports of goods and services (volume, 2005=100)  a

  91

 

-2

-14

...

 
                           
                           

TRADE POLICY

                       

WTO accession

1 January 1995

 

Contribution to WTO budget (%, 2011)

12.422

 

Trade Policy Review

29 September, 1 October 2010

 

Import duties collected (%, 2007-2009)

   

GPA accession

1 January 1996

 

in total tax revenue

   

1.0

 

Tariffs and duty free imports

     

to total imports

     

1.2

 

Tariff binding coverage (%)

 

  100.0

 

Number of notifications to WTO and measures in force

 

MFN tariffs

   

Final bound

Applied 2010

 

Outstanding notifications in WTO Central Registry

  11

 

Simple average of import duties

     

Goods RTAs - services EIAs notified to WTO

11 - 10

 

All goods

   

  3.5

  3.5

 

Anti-dumping (30 June 2010)

 

257

 

Agricultural goods (AOA)

  4.8

  4.9

 

Countervailing duties (30 June 2010)

 

43

 

Non-agricultural goods

  3.3

  3.3

 

Safeguards (22 October 2010)

 

  0

 

Non ad-valorem duties (% total tariff lines)

  8.2

  8.1

 

Number of disputes (complainant - defendant)

 

MFN duty free imports (%, 2009)

     

Requests for consultation

97 - 113

 

in agricultural goods (AOA)

  41.6

 

Original panel / Appellate Body (AB) reports

37 - 61

 

in non-agricultural goods

  51.4

 

Compliance panel / AB reports (Article 21.5 DSU)

6 - 12

 

Services sectors with GATS commitments

  110

 

Arbitration awards (Article 22.6 DSU)

 

11 - 4

 
                           
                           

MERCHANDISE TRADE

   

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

2009

2010

 

Merchandise exports, f.o.b. (million US$)

1 278 263

 

7

-18

21

 

Merchandise imports, c.i.f. (million US$)

1 969 184

 

3

-26

23

 
                           
         

2010  

         

2010

 

Share in world total exports

  8.39

 

Share in world total imports

12.78

 

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By main commodity group (ITS)

   

  By main commodity group (ITS)

   

Agricultural products

   

  11.2

 

Agricultural products

   

5.9

 

Fuels and mining products

 

  10.0

 

Fuels and mining products

 

20.7

 

Manufactures

     

  73.8

 

Manufactures

     

69.5

 

  By main destination

   

  By main origin

   

1. Canada

       

  19.4

 

1. China

     

  19.4

 

2. European Union (27)

   

  18.8

 

2. European Union (27)

   

  16.6

 

3. Mexico

       

  12.7

 

3. Canada

     

  14.2

 

4. China

       

  7.2

 

4. Mexico

     

  11.8

 

5. Japan

       

  4.7

 

5. Japan

     

  6.3

 
                           
                           

COMMERCIAL SERVICES TRADE

 

Value

 

Annual percentage change

 
         

2010  

 

2005-2010

 

2009

2010

 

Commercial services exports (million US$)

 518 335  

 

8

-7

9

 

Commercial services imports (million US$)

 358 074  

 

6

-8

7

 
                           
       

2010  

         

2010

 

Share in world total exports

  14.04  

 

Share in world total imports

10.20

 
                           

Breakdown in economy's total exports

   

Breakdown in economy's total imports

   

  By principal services item

   

  By principal services item

     

Transportation

 

  13.7  

 

Transportation

 

21.5

 

Travel

 

  25.6  

 

Travel

 

22.9

 

Other commercial services

 

  60.7  

 

Other commercial services

 

55.6

 
                           
                           

INDUSTRIAL PROPERTY

                 

Patent grants by patent office, 2009

 

Trademark registrations by office, 2009

 

Residents

Non-residents

Total

 

Direct residents

Direct non-residents

Madrid

Total

 

82 382

84 967

167 349

 

142 458

34 264

2 058

178 780

 

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