Автор: Пользователь скрыл имя, 13 Марта 2012 в 20:45, автореферат
Зерттеу тақырыбының өзектілігі. Қазақстан Республикасы Президенті Н.Ә.Назарбаевтың 2007 жылғы «Жаңа әлемдегі жаңа Қазақстан» Жолдауында елімізді жан-жақты жаңартудың жаңа кезеңіндегі басты басымдықтарының маңызды бағыттары ретінде қолымызда бар мүмкіндіктерді айқындау және пайдалану, сондай-ақ жаңа бәсекелестік артықшылықтар қалыптастыру арқылы Қазақстанды жаһандық экономикаға ойдағыдай кіріктіруге негізделген мемлекеттік саясат, экономиканың бәсекеге қабілеттілігін қамтамасыз ететін толымды стратегия әзірлеу және оны іске асыру, осы тұрғыда орта және шағын кәсіпкерліктің жаңа инновациялық сипатын құруды айқындады.
The subject of the research is the complex of economical relations appearing in the using and development process of franchising.
The object of the research is the franchising service business in Almaty.
The theoretical and methodological basis of the research is the works of domestic and foreign scientists and economists in economics theory, franchising relations, and marketing, Laws of RK, Decrees of the President of RK, Decisions of Government and other documents regulating the franchising relations.
As information and analytical basis of work the official data of Almaty Statistics Department Agency of RK, franchising enterprises report materials and results of marketing research carried out by the author.
The scientific novelty is represented with the following results of research:
- franchising varieties were systematized, their classifications’ sing were theoretically based, their spheres of use were described;
- franchising development’s peculiarities and periods were defined, it was given appreciation of its modern condition;
- factors, which, influence consumers choice of public catering enterprises;
- suggestions on franchising relation’ improvement in service business sphere on the basis of normative-legal base is perfection , tax system and information provision perfection of interested transistor unit is Basic positions made for defense:
- definition of franchising and peculiarities of its development in Kazakhstan;
- methods of marketing research for revealing of consumers preferences in franchising enterprises restaurant business;
- recommendations on franchising service business development in Kazakhstan;
- predication of formation processes and franchising service business market development.
The practical significance of the work. Scientific and practical results make certain contributions to practice of franchising development in service business enterprises as a whole, and system of public catering of Kazakhstan in particular. The theoretical and methodical materials of the work can be used in economic high schools of Republic in teaching special disciplines on a specialty "Marketing", “Consumer service and service ".
Approbation of the main results of the work. The main results of the executed research and suggestions of the author were reported and were discussed at the international and regional scientific - practical conferences. The separate results of the thesis research have received approbation and application in practice of the Kazakhstan Franchising Association and Kazakhstan Tourism Association.
Publications. The author published 11 scientific works of total amount 3,57 p.w. on a subject of the research.
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