Автор: Пользователь скрыл имя, 25 Марта 2011 в 02:17, доклад
In recent years, use and development of new technologies is part of the evolution in the process of exchanging information between people all over the world, regardless its origin and destination. New technologies are also the main element in print media development. Nowadays, competition in media constantly directs efforts of editors and publishers are seeking new ways of representing information.
In recent years, use and development of new technologies is part of the evolution in the process of exchanging information between people all over the world, regardless its origin and destination. New technologies are also the main element in print media development. Nowadays, competition in media constantly directs efforts of editors and publishers are seeking new ways of representing information. This report will examine the future of publishing in the UK. The technological aspect, future types of content and the potential for audience interactivity will be examined in order to outline the future of newspapers, books and journals.
Opportunities of attracting the attention of the audience of press are more limited than those of radio and television. Printing industry faces more and more obstacles in its quest to survive in conditions of strong competition with the Internet. This business seeks to match the new modern world, where hitherto used methods of informing readers do not give the desired result. That is why they change in order to handle the future requirements. Major publishers in the UK have already orientated the new conditions and created their electronic journal versions.
The impact of the Internet and modern
communication ran significant changes in the electronic newspaper’s
graphic design and content. In the appearance of sites of news agencies
almost every resulting creation is "cloned" from existing
information already printed. Significantly, the names of the British
online editions: "The Sun" (http://www.thesun.co.uk/sol/
The model of communication with media is already different. Users no
longer follow the passive consumers of the twentieth century that just
waited to be given some information. "Free riding" on the
contrary are constantly looking for and comparing with other information. Unlike
paper journals, electronic form of information has the ability to update
the news immediately with instant feedback from readers. Moreover, we
have already seen live coverage via the internet network of the scene,
which is certainly a big advantage over paper (which in time of preparation,
printing and distribution cannot be abbreviated).
Internet has set the beginning of the
so-called "culture of computerised page that automatically shapes
new readers’ behaviour. In the UK the Internet and its distribution
have begun their progress and development. Now high speed wireless internet
and access points with the global network via laptop, cell phone, I
pad, Kindle are increasing. This new convenience for users of online
services will keep them more often in the web and according to the sources
of their choice different kinds of information will be presented. Increasing
number of Internet users, on the other hand, is one of the reasons for
loosing part of the standing audience of print media. The reason for
this is easier and quicker access to various information. This in future
will become the biggest problem which printing industry will have to
solve. When on-line media starts offering permanent renewable information
and materials not contained in the printed media, it will become a major
threat for existing printed forms.
Another advantage of electronic newspapers and magazines is the unlimited storage capacity in them - unlike traditional media where journalists are hampered by the size of the issue or the number of pages, the Internet is potentially limitless. Restrictions can only arise from financial matter when the site does not have its own server and must comply with the loan granted by the hosting volume. Other key advantage is saving time which has become an increasingly important benchmark in our busy and stressful lives. Reading electronic newspaper is much more targeted and the arrangement of information allows us to reach only what we are really interested in without having to browse multiple pages. Also in electronic newspapers information is selected in a way that the materials are not published in their full version, but only the most important information is displayed. So if we are interested we can open the whole text and read the details.
The possibility for continuous renewal
and updating of information searched by a keyword, the existence of
photographs and graphic images, audio and video applications is impossible
in paper newspapers and magazines. The advertisement on the internet
is more widespread, effective and cheaper. Notwithstanding the above
benefits of electronic journals, there are drawbacks. One of them is
the mandatory presence of electronic devices such as a computer or mobile
phone and internet access. Another disadvantage is that older people
who don’t have computer skills are unable to use electronic devices
of this type and they cannot be users of electronic journals. Another
problem is that not everywhere in the country has an Internet network
that is maintained, which makes the user dependent.
Types of electronic media, depending on the form are electronic newspaper,
electronic journal, e-books, blogs and social networks. E-book is a book
in the form of computer file that can be read by all kinds of computers,
as well as specially designed reading devices. E-book can be removed
from the Internet, can be bought from a bookstore, but may also be sent
or received via e-mail as an attachment. In essence, e-book is similar
to the printed version. It also has a cover, title page, an international
standard number (ISBN), information on copyright, both for its editor,
publisher and author.
There are numerous advantages that characterise the electronic books. These include the ability to store on your hard disk, which distinguishes them from the press with its size that does not occupy physical space. Another advantage is the easier way to get the magazine - all notes in the Internet and the ability the information to be updated at any time. E-books offer a large range of effects - hypertext links, sound, animation effects and opportunities of simulation; even the font size can be changed. The e-book device is accessible anytime and it is especially used by people with dynamic lifestyles who travel a lot and cannot take the volume of reading with them. Nowadays, many professionals such as doctors, lawyers and business people use e-books and their reading devices. The cost of creating e-books is significantly lower than that of their print versions. Now all universities in the UK provide their students with lectures and books in the library in electronic form. So you can extend the life of the electronic edition because it is not influenced by the mechanical forces that can damage it.
Another advantage is that there are free books that are available on the Internet worldwide. This promotes a work, author or just enrich your knowledge. There are also no packaging costs, or transportation. E-books can be read in the dark, has the option of printing, and a choice of letter size.E-Books have certain weaknesses and shortcomings, for example, they require special software. Notwithstanding the rapid development of technology, reading from the monitor is more harmful than the printed version. It is difficult to determine whether Internet publications in the UK are better than print. However, many people prefer the traditional ways of obtaining information. Due to speed of transmission of information, Internet publications are undoubtedly ahead of the print media. Social Networking can change the world. The protests in Egypt, Libya and Tunisia begin from the Social network of Face book where people were gathered by showing their dissatisfaction against the ruling regimes in those countries.
This report has examined the future
of publishing in the UK. In conclusion we can say that modern technologies
are reshaping this industry very fast. This is a process that will continue
worldwide.
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