Автор: Пользователь скрыл имя, 04 Декабря 2011 в 13:47, доклад
Media education is a quest for meaning. Much of the value of a quest lies in the search itself as well as in the achievement of the goal. A comprehensive term embracing television, radio, motion pictures, and large-circulation newspapers and magazines. It refers to much more than the journalistic aspects of the instruments of popular communication. The mass media often function as the locus of social control and the source of popular culture. They help create historical events, teach values, and by virtue of the huge commercial enterprises they represent, affect the viability of free societies.
Introduction……………………………………………………………….3
Chapter I. The basic Mass Media in Britain and Russia…………....…….6
1.1 The analysis of the meaning of the concept of ‘Mass media’………..6
1.2 TV and radio in Russia and Britain…………………………………..7
1.3 Press in Britain and Russia..……………………………………...…14
1.4 The Internet and its Services………………………………………..21
Conclusions on chapter I………………………………………………...26
Chapter II. The comparative analysis of Russian and British mass media…………………………………………………………………....28
TV and radio in Russia and Britain……..…….…………………….28
Press in Russia and Britain…………………………………………..29
Conclusions on Chapter II……………………………………………….31
Summary Conclusions………………………………………………...…32
Bibliography……………………………………………………………..35
Glossary………………………………………………………………….36
Supplementary Part…...…………………………………………………38
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http://www.bestreferat.ru/
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6. Way to Russia Guides / Ways Ltd, 2009
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7. Columbia encyclopedia: radio
http://www.answers.com/topic/
8. Mass media in Great Britain
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9. World wide Web, from Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/
10. The Internet, 26 March 2010
http://en.wikipedia.org/wiki/
11. The Internet, 2005
http://www.bestreferat.ru/
12. Mass media, 2010
http://en.wikipedia.org/wiki/
http://medialiteracy.suite101.
Glossary
Blog - a personal record that sb puts on their website giving an account of their activities and their opinions, and discussing places on the Internet they have visited.
Broadcasting - the business of making and sending out radio and television programmes.
Bulletin – a short news report on the radio or television; an official statement about sth important: a bulletin on the President’s health; a printed report that gives news about an organization or a group.
Chat - to talk in a friendly informal way to sb; to exchange messages with other people on the Internet, especially in a chat room.
Difference - the way in which two people or things are not like each other; the way in which sb/sth has changed.
Endorse - to say publicly that you support a person, statement or course of action.
Forum - a place where people can exchange opinions and ideas on a particular issue; a meeting organized for this purpose; (in ancient Rome) a public place where meetings were held.
Franchise - permission given by a company to sb who wants to sell its goods or services in a particular area; formal permission given by a government to sb who wants to operate a public service as a business.
Frequency - the rate at which sth happens or is repeated.
The Internet - an international computer network connecting other networks and computers from companies, universities.
Mass media - sources of information and news such as newspapers, magazines, radio and television, that reach and influence large numbers of people: the relationship between politics and the mass media.
Observe - formal to see and notice something.
Outlet - a way of expressing or making good use of strong feelings, ideas or energy.
Press - newspapers and magazines; the journalists and photographers who work for newspapers and magazines; the type or amount of reports that newspapers write about sb/sth.
Radio - transmission or reception of electromagnetic radiation in the radio frequency range.
Satellitean - electronic device that is sent into space and moves around the earth or another planet. It is used for communicating by radio, television, etc.
Site - a place on the Internet where a company, an organization, a university.
Sneer - to show that you have no respect for sb by the expression on your face or by the way you speak.
Spark - a small flash of light produced by an electric currenent.
Television - term is commonly applied also to the equipment used, especially to the radio receiver, a piece of electrical equipment with a screen on which you can watch programmes with moving pictures and sounds.
World
Wide
Web - a system for finding information on the Internet, in which
documents are connected to other documents using hypertext links
Supplementary part
Diagramm № 1
Exposure to forms of Mass media
Diagramm № 2
People who trust
mass media news
Diagramm № 3
People who use TV during the day
Diagramm № 4
Households who
use internet and television
Diagramm № 5
Mass Media which
we use at home, at work and on the go
Diagramm № 5
Statistics of preferences of visitors in respect of printed mass media:
2010 year
2009 year