Working curriculum of the course

Marketing of any production will be carried out much more simply if the company is already known to the consumer. Wise businessmen try to keep the corresponding image of the enterprise, the trademark and to use possible means of acquisition of popularity. The general image of the company is created over time, thanks to various means, very distinct from advertizing: press, scientific contacts etc.

Group of potential consumers which is characterized by certain properties.

Marketing of any production will be carried out much more simply if the company defined the segments of the market interested in production made by it. Each segment will probably demand development of a certain network of the distribution, the corresponding prices and packing. Usually allocation of segments is carried out on the basis of level of the income, age, a kind of activity, the area, frequency of purchases.

 

Discounts - incentive motives for purchase.

The system of discounts as they represent additional expenses should be carefully developed, and can not increase sales, as expected. The time period of action of discounts should be short on extents of one year and correspond to the smallest sales level. Discounts can be used for stimulation of channels of distribution or the final buyer of production. In this case, discounts should give opportunity to the buyer to learn property of new production.

 

Accompanying production - the minor production received from this of raw materials by production of the main production or made from the remains of materials.

Some accompanying production can have insignificant value, but it should be taken into consideration and to count up. Studying of the market should include also identification of potential consumers of accompanying production.

 

Comparative advantage of business - key characteristics of your business and/or production (the production technology, a distribution network, image of the company etc.) which can't be offered by competitors in the near future.

 

Period of storage - time period during which production can remain in a good condition in retail shop.

Processing and packing of production should correspond to distribution requirements at time establishment during which production can be stored before its consumption by the end user. It has special importance for food and should be considered, whatever was the output volume.

Even appeal of production of long storage can change, if conditions of long storage aren't provided.

 

Work strategy - the various decisions accepted by the management for achievement of overall objectives of business. It is supposed that the top management of the company should formulate clearly and in writing state the decisions to define operative tasks to each division which should be reached by them in high-quality and quantitative expression. Especially the manager on production should receive exact instructions for the organization of production which would meet sales department requirements.

 

The auction - any production or services should be bought by the businessman on the basis of competition between various suppliers, giving that opportunity of a choice of the best price from offered by them. To make the offer follows carefully taking into account the description of the offered goods, conditions of their delivery and payment, conditions of providing the help and training. It is necessary to develop the list of criteria of final selection and to create the commission for the analysis of offers.

Expenses and time expenses on the organization of competition should be compensated by an economy way on the prices, observance of terms of delivery or payment of penalties in case of a delay. Time prior to the beginning of work of the enterprise has the cost therefore the conclusion of the contract with the supplier after tendering will allow to save means and will promote receiving effect from investments.

 

Uniqueness/difference of production - difference of your production from production of your competitors.

No success can be reached, if the businessman unable to give distinctive features of the production in comparison with production of competitors. Technical innovations, features of packing or appeal of the guarantees offered the consumer could be such differences.

 

Packing - external registration of production, including the size and capacity.

The most important stage of marketing is the packing choice as it makes the first impression of the consumer about production: color, the size, the wrapper type, printed technical and commercial information - all this should be carefully developed and checked by means of buyers.

 

Terms of payment - conditions which are stipulated with suppliers and buyers taking into account time between the order (or delivery) and payment of production, used instruments of payment and possibilities of granting discounts. Terms of payment have huge value as they cause the size of working capital.

 

Franchize - granting by one producer (franchiser) of an exclusive right to other producer (franchisee) by means of licensing for production or sale of production of the person granting this exclusive right in the certain district.

 

Storage - how to provide to materials and production safety and absence of damages.

The most important that it is necessary to consider to the manager on production, definition of storage conditions of various production materials is: raw materials, semi-finished products, finished goods. The volume and storage conditions cause profitability of process of production: availability of raw materials at its storage, temporary storage of semi-finished products, possibilities of storage of finished goods in a good condition at low demand for it and possibility of immediate delivery of fresh production at restoration of a great demand.

 

T.Ryskulov Kazakh Economic University

Faculty of International Educational Programs        

 

                                  

 

 

 

 

 

 

 

 

 

 

Methodological guidance on accomplishing the practical (seminar) classes

 

 

Course: BP 3208  «Business Planning»

 

Speciality: 5B050600 “Economics” 3(4), 5B050700 “Management” 3(4), 5B050900 “Finance” 3(4)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Almaty 2012

 

Task 1 (practical class)

 

Subject: “Essence and value planning business”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Essence and value of the business plan in enterprise economy.

2. Requirements to development plan business

3. Choice of the goods and competitive strategy.

4. Business and its participants

5. Business as system

6. Rules in business.

Practical task: On concrete examples to explain a role and value planning business.

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 2 (practical occupation)

 

Subject: “Methodological bases of development of the business plan”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Main development stages of the business plan: collecting business information; definition of the purposes of development of the business plan; identification of specific addressees of the business plan; creation of structure of the business plan.

2. Contents of the main sections of the business plan

Practical task: On concrete examples to explain the contents business of planning and methodological bases of its development.

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

 

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 3 (practical occupation)

 

Subject: “Analysis of break-even of firm”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Definition and need of planning

2. Factors of an increasing role of business planning

3. Planning limits.

4. Calculation of a point of break-even

Practical task: On concrete examples to explain the contents and economic essence of the analysis of break-even of production.

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 4 (practical occupation)

 

Subject: “Assessment of efficiency of investments”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Time factor

2. Indicators of an assessment of investments

3. Methods of an assessment of efficiency of investments

Practical task: On concrete examples to explain the contents and economic essence of efficiency of investments, a technique of an assessment of efficiency of investments.

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 5 (practical occupation)

 

Subject: “Branch description”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Sales market assessment.

            2. Concept about market segmentation.

3. Assessment of capacity of a market segment.

4. Definition of the target markets

5. Assessment of competitors

Practical task: On concrete examples to explain contents of the section of the business plan the Description of branch and a drawing up technique.

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

 

Task No. 6 (practical occupation)

 

Subject: “Enterprise characteristic”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Organizational and legal form of the enterprise

2. Creation purpose

3. Kinds of activity

  Practical task: On concrete examples to explain contents of the section of the business plan the enterprise Characteristic. 

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 7 (practical occupation)

 

Subject: “Choice of a kind of activity”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Internal business plan of firm.

2. The business plan for receiving the credits for the purpose of replenishment of current assets (the commercial credit).

3. Choice of a kind of activity

4. Goods characteristic

5. Advantages of the goods

  Practical task: On concrete examples to explain contents of the section of the business plan the Choice of a kind of activity. 

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.

3. Small business program. Management in small business: How to make financial decisions. - M: "DECK" IKK, 1993. - 70 pages.

4. Small business program. Management in small business: Budget drawing up. - M: "DECK" IKK, 1993. - 79 pages.

5. Ushakov I.I. Business plan / I.I.Ushakov. - SPb.: St. Petersburg, 2008. - 224 pages - (Practice of management)

 

Task No. 8 (practical occupation)

 

Subject: “Marketing plan”

Control form – poll, task performance

Methodical recommendations about task performance, are distributed in advance questions to practical occupation:

Questions are studied:

1. Basic elements of the plan of marketing

2. Organization of sale of the goods

3. Pricing methods

4. Tovarodvizheniye system

5. System of sales promotion of production

6. Advertizing activity

  Practical task: On concrete examples to explain contents of the section of the business plan the marketing Plan. 

The task is carried out individually. On preparation of answers 10 minutes from the beginning of each hour of occupation are given. 30 minutes on answers and 10 minutes on summarizing. Requirements to task performance: questions demand the structured answers in the form of data supported with concrete examples. The assessment of performance of a task is influenced by terms of delivery of a task, clearness of formulations and clarity of expression of thought.

Literature

1. Ershov V. F. Business design: Application guide / Century F.Ershov. - SPb.: St. Petersburg, 2005. - 288 pages.

2. Small business program. Management in small business. Business plan. - M: "DECK" IKK, 1993. - 59 pages.