Автор: Пользователь скрыл имя, 03 Ноября 2011 в 18:50, творческая работа
In the market economy the business success of any company or entrepreneur mostly depends on the correctly chosen strategy and tactics of pricing on goods and services. Pricing is a rather difficult process because prices mostly depend on the situation in the market. Today your price can be determined by the costs factor, and tomorrow its level will depend on the customer. However, nowadays the most part of entrepreneurs of our country has no necessary theoretical and practical knowledge of the complicated mechanism of goods and services. As a result, establishing prices they often make serious mistakes that immediately reflects on the financial results, To avoid this situation any economist and any entrepreneur must acquire the theory and practice of pricing. In the market economy pricing is a very difficult process which is influenced by plenty of different factors.