Автор: Пользователь скрыл имя, 07 Мая 2013 в 17:15, курсовая работа
Political – Government policies together with such factors as health and safety legislation can have a major impact on businesses. Recent conflicts in the Middle East and acts of terrorism particularly concerning countries with unstable governments can play a huge part in the way companies operate. For Apple, political conflicts between the USA and such countries as Iraq are outside of their control but the effects on the company can be catastrophic.
Introduction 200 3
Environment 350 3
Pestel, 5 Forces, Boston 750 3
Internal Capabilities, including brand, employees 550 3
Tangible resources 3
Intangible Resources 5
Human 5
Strategic purpose and direction 450 7
Business Level Strategy 250 7
International Strategy 250 7
New products and markets 300 7
New developments. 300 8
Conclusions 275 9
Quantitative research 10
Qualitative research 10
Comment 10
Link 10
Appendices 12
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Source: (B.Masi, 2009)
Market |
Products |
Possible name of product |
Description |
Communication |
|
IBox |
An intelligent digital device enables all Apple’s devices around a home to communicate with each other |
Games |
|
iPlay |
Integration with other iOS devices allows social gaming experience and ability to play your games anywhere. |
Sport |
|
iCycle |
Versatile bicycle that can adjust to current terrain and will keep track on your raiding statistics. |
Intelligent home |
|
iBrew |
Connecting to specific iOS devices to know when your morning alarm goes, to make you a perfect cup of coffee when you are getting out of bed. |
|
icebox |
Smart-fridge that will connect to other iOS devices to allow you control over food stored inside and more. | |
Home Entertainment/ Communications/ Multimedia |
|
Apple TV |
TV box that connects not only to your TV, but to all your iOS products. Keeps you on the edge of your seat with Netflix, YouTube and more. Use your iOS devices and a remote control and tons of other possibilities. |
Health and Beauty |
|
iQua |
High function water filter, that dramatically reduces pollutants in water such as mercury, and reduces chlorine and other pharmaceuticals for better tasting water. |
Food Retail |
|
iceCream |
Just great flavour, and all-natural ingredients for iceCream and can be adjusted into another ‘high tech’ food lane For example iFood or iTest. |
Fashion |
|
HiTops |
Auto-lace and tracing statistics, what more could you want from your sports wear? |
|
iSight |
Prescription and non, These glasses could record video, take pictures and with few apps and additional iOS devices, allow you to augment reality! | |
Design |
|
iRosol |
Scan to get a perfect duplicate colour, or set your own colour. The nosel can be adjusted from being as precise as pencil, to as wide as paint roller. |
Toys |
|
iPets |
A robotic pet that you don’t have to clean up after! As a bonus it can integrate with other iOS devices, and using facetime, allow you to keep an eye on your home while you are away. |