Secrets of Apple Inc’s success

Political – Government policies together with such factors as health and safety legislation can have a major impact on businesses. Recent conflicts in the Middle East and acts of terrorism particularly concerning countries with unstable governments can play a huge part in the way companies operate. For Apple, political conflicts between the USA and such countries as Iraq are outside of their control but the effects on the company can be catastrophic.

Introduction 200 3
Environment 350 3
Pestel, 5 Forces, Boston 750 3
Internal Capabilities, including brand, employees 550 3
Tangible resources 3
Intangible Resources 5
Human 5
Strategic purpose and direction 450 7
Business Level Strategy 250 7
International Strategy 250 7
New products and markets 300 7
New developments. 300 8
Conclusions 275 9
Quantitative research 10
Qualitative research 10
Comment 10
Link 10
Appendices 12