Автор: Пользователь скрыл имя, 21 Декабря 2010 в 02:57, реферат
Banking is an integral feature of the modern monetary economy, banking activities are closely linked to the needs of reproduction. Being in the center of economic life, serving the interests of manufacturers, banks may mediate the relationship between industry and trade, agriculture and population. High and sustained economic growth and achieved macroeconomic stability and high competition in the banking sector requires management to commercial banks to develop new solutions aimed at ensuring sustainable development by strengthening its sustainability, competitiveness, strengthen the protection of the interests and confidence of depositors and other creditors of banks . In the long term competitiveness of the bank is also dependent on a strong brand, as well as the ability of the owner and the bank's management is constantly looking for new ways of development.