Meet new partners

Meet new partners

Part 1

I Preview 

Introductions

Unit 1    Match 1-4 with the appropriate response   a-d.

1. I'm very pleased to meet you, Mr Fenno.
2. You must be Jet. It's good to meet you at last.
3. We're especially pleased that our CEO, Chuck, has flown in from New York just to be with us.

4     Perhaps you'd like to take us through today's agenda.

a)Yes, I'm Jet, and it's a pleasure to meet you, too, Ms Morrison.

b)Certainly, Chuck.

c)'Chuck', please. And I'm thrilled to meet you, Philippe.

d)Thank you, Penelope. I'm really glad to be involved. 

Video vocabulary

The words and expressions in the box are from the video. Use them to complete the gaps in the following sentences.

                   crucial         corporate culture         agenda         internet penpals

              global market          key          status symbol          star pupil 

1     The latest electronic gadget is a for today's fashion-conscious

teenagers.

2    Philippe and I became about ten years ago and we used to send each other emails almost every day.

3    It isn't just important, it is absolutely that we are ready in

 time for the international trade fair.

4    Low production costs are the to achieving good profit margins.

5. So far, we have only sold our product locally, but we are hoping to access the in the future.

6. Hilary worked very hard at college. In fact she was our  .

7. I left my job and went freelance to get away from office politics and the  . I'm much happier now.
8. There are several items on today's , the most important of

which is choosing a name for our new product.

 

First view

A     Before you watch Part one of the video, read these questions.

1. What are the names of the two companies in this video?
2. Which is the bigger company?
3. Who introduced Hilary to Jamie and Philippe?
4. Have Hilary and Jet met before?
5. Where does Chuck usually work?
6. What is the development code for Jamie and Philippe's invention and what is the name they eventually     decide on?

Now watch Part one of the video and answer the questions above.

B   Watch Part one of the video again and choose the best endings for these sentences.

      1 Jamie and Philippe met

a         through Jamie's father.

b        on the internet.

c        at the London Business School.

      2 At the moment, Paridon sells 
a    computers.

b    computer hardware.

c     computer software.

      3 The FH1 is

a     relatively cheap to produce.

b    very expensive to produce.

c     likely to be expensively priced.

      4 Paridon needs Bluenet's help

a    to finance the production costs of the FH1.

b    to provide technical support for developing the FH1.

c     to market the FH1 around the world.

      5 The Paridon team are concerned

a    that Bluenet doesn't understand how the FH1 works.

b    that Bluenet will only target one market segment.

c     that Bluenet will not spend enough money on promotion.

      6 Using a number in a product name is important because 
a    it shows that you have more than one product to sell. 
b    it gives an indication of the price of the product.

c     it suggests that this is the latest version of a product. 
 
 
 

 

Second view

Unit 1 

1 Watch section 0.01 to 5.44 again. Complete these diagrams of the Paridon and Bluenei company structures with the words in the box.

Managing Director         Creative Director          Jamie Flacks CEO          President of UK division          Jet Patel

 

 

Philippe Henetier

 
Hilary Morrison

(Creative Director)

 
Support staff

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Unit 2

 
Q Watch section 5.45 to 9.33 again. Put a tick (  ) by the things that Jet has done to achieve his marketing objectives.

1. Make a workflow plan 

   2. List the tasks that need to be done in each market segment
   3. Predict and try to prevent problems 
   4. Allocate a certain amount of time to each task
   5. Break the tasks down into steps 
   6. Draw up a detailed timetable 
   7. Decide which tasks have the highest priority 
    
   

   Unit 3

      Watch section 9.34 to 12.56 again. Match these five pieces of advice about giving presentations     to the excerpts from Jamie's presentation.

   1. Make a structured plan for your presentation and tell the audience how your talk will be sequenced.
   2. Make your objectives clear in the introduction.
   3. Limit your presentation to three or four main points and signal these clearly.
   4. Involve the audience by talking directly to them.
   5. End with a strong summary.

    
   A  Firstly, let's think about who we're selling to ... Secondly, the   name must tell the buyer what the product is ... OK, let's move on to our suggestions.

    
    
    
    
   B First, I'd like to run through what we think are the most important ingredients that need to be in a name. So I'll start by listing the key points.

    
    
    
    
   C So that's our top choice and that's our proposal. The iPlay 6010. It has everything. It has the key word in it, it really flows as spoken language, it tells you exactly what the product will do for you, and the '6010' makes it, straight away, two generations newer than the Nitron 40 - right from the start - and it's a great name for advertising slogans.

    
    
    
    
   D... just think what you can do with it

    
    
    
    
    
    
   E   We all know that we've got a great product. The question is, what are we going to call it?

    
   

    
    
    
    
    
    
    
    
    
   

   After viewing

   1Complete these sentences with either the present simple or the present continuous form of the verb in brackets. 
   

   1 The Chicago trade fair (take place)

   2 Jamie and Philippe (share)  Philippe's office is being repainted.

   3 Hilary makes sure that she, Jamie and Philippe (meet)  at least   twice a week.

   4 Jamie (prepare) a PowerPoint presentation for tomorrow's

   meeting.

   5 Jamie, Philippe and Hilary (meet) the Bluenet team on Friday.

   6 Jamie and Philippe (think) that the FH1 will be the best product

   of its type on the market.

   7 Hilary (feel)___ sure that with Bluenet's help they can sell into the global market.

   8  Chuck Fenno (stay)___in London for about three weeks.

   9 People (leave)___ work early on Wednesday because she is goin

   on a business trip to Brussels the next morning.

   10 Hilary always (check) that Jamie and Philippe are free before she

   arranges a meeting. 
   

   2 Complete this text with either a definite or indefinite article or with no article at all (Ø).

         Paridon is ¹ small company, which was started six years ago by Jamie Flacks and Philippe Henetier. Jamie and Philippe were ²   ____    internet penpals who realised that they could turn their hobby of creating computer games into ^3_______ successful business.⁴ ______« Managing Director of ⁵_____   company is Hilary Morrison, who studied at⁶ London Business School. Jamie's father is⁷____teasher  there and he introduced Hilary to his son. Pardon’s main office is in ⁸ ____ London but it also has⁹  ____ small office in¹⁰ Paris. 
    
    
    
    
    
    
    
    
    
    
    
    
    
    
   

   Unit 3

    
   

   Hilary 
   

   Jamie

   Philippe

   Hilary

   Jamie 
   

   3Complete the conversation with an appropriate future form, going to, will or the present continuous.

   Jamie. Philippe, don't forget that we (^l meet)_______________the Bluenet team in the morning.

   Oh, right. The meeting's at their office, isn't  it?(² go)_________________ by train?

   Well, we (³ see) _______________them at 9:30 and the trains (⁴ be)_______________quite bad at that time in the

   morning. I think we'd better .take a taxi.

   Right. I (⁵ call)

   the taxi company and order a car for 8:30.

   Thanks, Philippe. Jamie, how (⁶ present) ______ the shortlist of names for the FH1?

   Well, I've prepared a PowerPoint presentation. First I (⁷ run)___________through the most important ingredients

   for a name, and talk about, who we (⁸ sell) ___________________to. Then I (⁹ tell)__________them the names we've thought of and explain why we-think the iPlay 6010 is the best. 
   

   Hilary

   Jamie

   Hilary

   That sounds good.

   I'm quite nervous about making this presentation.

   Oh, don't worry. I'm sure you (¹⁰ be) fine!