Marketing Strategy Exam Report

Market segmentation implies split of the market into relatively homogeneous parts with similar characteristics and inherent customer behavior patterns. According to the case Nanda has identified two segments – “Need” and “Fun”. I would also point out one more segment - the corporate clients (“Corporations”), who could buy Clocky as a gift for their employees

Question I. How would you segment the potential market for Clocky? Are ther additional segments other than the “Need” and “Fan” target markets outlined in the case? On which target market segment should Nanda focus? Why? ……………………..

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Question II. Which of the positioning options are the most feasible given the product development of Clocky to date and Nanda’s goals, resources, and capabilities? Explain your answer. Do you see the positioning of Clocky changing over time? Which of the positioning options are the most valuable to Nanda given her aspirations as an entrepreneur? ……………………………………………………………………………...



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Question III. Given your chosen positioning for Clocky, recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features and manufacturing location, pricing, retail channels and distridution plan, and marketing communications. Be sure that your lanch plan recognizes Nanda’s budgetary constraints. ……………………………………………….