Marketing Management

Management, by definition, is a function of planning, organising, co-ordinating, directing and controlling. Any managerial system, at any managerial level, is characterised in terms of these general functions.
Management is revealed in a variety of specific activities. Marketing management refers to a broad concept covering organisation of production and sales of products, which is based on consumer requirements research. All companies must look beyond their present situation and develop a long-term strategy to meet changing conditions in their industry. Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategies, planning marketing tactics and controlling marketing results