Автор: Пользователь скрыл имя, 15 Февраля 2012 в 19:41, курсовая работа
Rainbow is a start-up business, which produces unique handmade jewelry. It is located in Kiev. The company plans to build a strong market position all throughout the country, due to the weak partners' industry and good access to the huge amount of a raw material in the area.
Our company suggests using quality raw materials. Our main competitors will be producers working in this business for longer time, those who got image and customers, promote their business for a long time.
Resume……………………………………………………………………………………...3
Company: Current position and Future ………………………………………………4
2. Product………………………………………………………………………………..5
3. Marketing research……………………………………………………………………6
4. Marketing plan………………………………………………………………………..9
5. Production plan……………………………………………………………………….12
6. Organizational plan…………………………………………………………………..13
7. Financial plan…………………………………………………………………………16
8. Risk evaluation………………………………………………………………………..18