Advertisement & Brand name

The Project

 

Planned by: Yakovlev Oleg, Seitov Diyar, Askarov Nursultan

 

Contents:

 

1. Advertisement & Brand name
2. History of the product
3. Description of the product
4. Payment options
5. Main characteristics
6. Machine material
7. Marketing
8. The staff
9. Prospects

 

 

 

 

Vending machine

Advertisement & Brand name

Vending machine will absolutely change our university’s life. Almost every person in our university will use our vending machine, because people want to save their precious time and have a quick snack. 

 

 

 

 

History

The first reference to a vending machine is in the work of Hero of Alexandria, a first-century engineer and mathematician. His machine accepted a coin and then dispensed holy water. When the coin was deposited, it fell upon a pan attached to a lever. The lever opened a valve which let some water flow out. The pan continued to tilt with the weight of the coin until it fell off, at which point a counterweight snapped the lever up and turned off the valve.

Vending machines waited for the Industrial Age before coming to prominence. The first modern coin-operated vending machines were introduced in London, England in the early 1880s, dispensing post cards. The first vending machine in the U.S. was built in 1888 by the Thomas Adams Gum Company, selling gum on New York City train platforms. The idea of adding games to these machines as a further incentive to buy came in 1897 when the Pulver Manufacturing Company added small figures, which would move around whenever somebody bought some gum from their machines. This idea spawned a whole new type of mechanical device known as the "trade stimulators". The birth of slot machines and pinball is ultimately rooted in these early devices.

In December 1970, Ussery Industries of Dallas, Texas at its Dallas convention displayed its "talking" vending machine, the Venda Talker. With insertion of a coin, the machine said "thank you" and added a one-liner voiced by comic Henny Youngman.

 

 

 

 

 

Description of the product

 

Full-line vending

 A full line of vending machines in the university, including machines for drinks and snacks, ice-cream and candies.

A full-line vending machines sell a wide range of products. Products may include candy, cookies, chips, milk, coffee and other hot drinks, bottles, cans of soda. Larger corporations with cafeterias will often request full line vending with food service.

 

Payment options

 

Payment options include coins and bills.

One issue with vending machines, particularly mechanical vending machines, involves the use of coins of foreign currency, or, in more extreme cases, worthless tokens or washers (commonly referred to as slugs), which have the same size and shape as the coin accepted by the machine. This is done to pay less for merchandise, and some times in order to get change that has more value than the originally inserted object.

 

 

Main characteristics

 

The “Snack”  is spiral based vending machine which can vent products with virtually any type of packaging including bottles and cans. The spirals can be easily customized to suit almost any mix of products.

 

The stylish and modern looks of the “Snack” insure products and presented to potential customers in the most attractive way possible.

 

The “Snack”  vending machine is specially designed for cold drinks cans, bottles, hot drinks, ice-cream and candies.

 

Machine materials

 

Vending machines are constructed from four primarily from four major raw materials: galvanized steel, Lexan or other plastic, acrylic powder coatings, and polyurethane insulation. 

 

 

 

Expenses and Liabilities

 

We are going to take 10 vending machines. One vending machine costs 300000 tenge. According to this we need 3000000 plus 150000 tenge on goods. Totally we need to take a loan in the amount of 3400000 tenge. The rent of place for one vending machine costs 5000 tenge a month (50000 tenge for all machines). We are going to register as entrepreneurs without a formation of a legal entity for having lower payments. Taking into account most students tastes and prices in our canteen we will have the best choise of goods and acceptable prices. We found out that the best drinks to sold are coffe and tea and such snacks as snikers, M&M's and Lays. This is what will be available in our vending machines. The prime cost of snickers is 55 tenge and we will sell it for 100 tenge. The prime price of tea is 15 tenge and we will sell it for 5o tenge. Taking into account the fact that we will have 26 working days a month, the total profit per day will be about 10000 tenge. And the total profit a month will be 260000. We will spend about 70000 tenge on goods and about 8000 tenge on service and delivery means. Also we must pay 50000 tenge for renting and about 7000 tenge for taxes. Summing up everything we will have net profit 135000 tenge.

Marketing

 

We will make a purchase in China. In the beginning we will buy 10 vending machines at the price of 300 thousand tenge apiece. We will place them at Shokan Ualikhanov State University, on each floor next to the elevators and windows. Many people should pass through the installation site of the vending machines.

The staff

 

Our staff consists of 3 employees. Every employee is for different functions. Every day we check our vending machines in order to be sure that everything is all right. Seitov Diyar is responsible for the safety and delivery of products, Askarov Nursultanov is the chief accountant of our company. Yakovlev Oleg is responsible for promotion and advertising and he also deals with documents. We are a partnership with limited liabilities.

 

 

 

 

 

 

Prospects

 

The vending machines will absolutely change our students` life. The breaks are not so long and this time is not enough for meal. With our “Snack” the students can easily do it without wasting time on going to the canteen. We are absolutely sure that our vending machines will have a great success. And in the nearest future our vending machines will be spread all over our city!!!