Competitive advantages of Foodmaster through entering the markets of member countries of the customs union

Another strong point of Food Master is its location. As we all know, location plays very strong role in the success of the firm. Food Master doesn't have any problems with this stuff. In every food store of the city customers can find the production line of this company, which is very convenient for people because it helps them get products very quickly and do not spend a lot of time on traffic. And moreover, this is always shows that Food Master has big lists of orders and approvals from the side of customers and stores. It shows that their products have popularity among customers and almost every citizen buys the product from them. But still with big orders for food stores, customers may have disappointment because at bottom of fact the products have very small expiration date, and big stores can sell to customers spoil or not fresh product.

Introduction: company overview
External analysis:
Internal/Organization analysis:
Strategic issues (refer to SWOT):
What the issue is?
Why you see it as an issue?
Strategic alternatives
Recommendations: Corporate Strategy, Business Strategy, Functional Strategy
Implementation Phases