Intelligent Convergent Media Platform

Intelligent Convergent Media Platform

Increase Your Revenue by Fresh Ideas

Today a standard set of VAS services provided by an operator can't fully meet all requirements of its subscribers. For preservation and stable development of client base, the mobile industry players are compelled to search for new solutions that fit the latest market trends. Due to innovative technologies and advanced possibilities of management, platform ICMP (XXX production) contains highly developed and strong features that solve the basic business problem – growth of users’ loyalty and profit increase.

Multi-channel and Multi-Service Solution 
ICMP uniqueness lies in combination of different technologies into one logical system. The platform supports a maximum number of user interfaces and portals: WEB, WAP, Mobile Apps, IVR, IVVR, SMS, MMS, USSD, STK, and also includes modern solutions for business communications: Mobile Advertising, Branding & Business Applications, and Entertainment and Infotainments services. ICMP elements are not only parts of a single portal, but also closely integrated with each other on the basis of such actual technologies as multi-branch, multi screen, click to push, click to call, pop-up windows, etc.

Advanced Flexible Charging System

ICMP distinctive feature is the ability to provide absolutely clear model of payment to service users. Platform gives operators the possibility to customize and combine different types of charging within one session that promotes substantial increase of monetization from provided services.

ICMP supports the following charging methods:

Charging by upload/download of content

Charging by access to content

Charging by event (click to push, click to call, successful result etc)

Charging by call duration

Charging by traffic according to IP,URL, APN etc

Charging by type of content

Smart CRM System

Customer Relationship Management enables to maximize sales and customize content together with promotion of ICMP platform services that meets subscriber’s expectation. CRM system (XXX Production) analyzes statistics of subscribers’ service usage and on the basis of the received information forms the most suitable content catalogs. Besides, ICMP can fully adapt the personalized user interface to IVR / IVVR / USSD / SMS / WEB portals using a convenient mechanism for setting uniform profile. The system also offers content according to functionality of user’s phone that allows to effectively operate with services and improve the service profitability.

Event–based and target marketing

It allows to create promo, advertising and event campaigns in real time, constantly support interest of subscribers to service and involve new clients. The platform also builds the event and targeted content, using the ample opportunities of intellectual CRM system by XXX. The concept of event-based and target marketing consists in the use of the following tools:

• Try&Buy
• Packet sale
• Event sell-off
• Time & Location discount
• Discount by volume of content 
• Forming of proposals based on the identification of subscribers and their personal preferences