Tourism product

Автор: Пользователь скрыл имя, 05 Ноября 2011 в 18:23, реферат

Описание работы

Many do not know what a tourist product is. Sadly, some in the tourist industry hardly know what tourist product is all about. Tourist product is intangible. When a tourist, guided by his motivations and the image of the tourist destination, decides on a trip somewhere outside his usual place of residence or work, he is buying a tourist product - a promise that will soon become a memory once he returns home.

Содержание

Introduction_____________________________________________________________3
What are tourist products and services? _____________________________________4
Tourist product_________________________________________________________6
Tour Package___________________________________________________________7
The structure of the tourism product_________________________________________11
Product Positioning______________________________________________________15
The life cycle of tourism product____________________________________________16
Conclusion______________________________________________________________19
Literature______________

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