The role of media, imagery and art in communicating with people on sustainability issues

In generally, we know that the link between the mass media and sustainable development is indeed a very important one and has been widely acknowledged. Regarding mass media, it is used to target majority of people (or masses) at national or international level. Billboards, newspapers, television, radio, internet, websites, blogs etc are the main sources through which we get information. By making advertisements or promotional campaigns are conveyed to the audience in different forms. Media serves as a platform to provide freedom of speech to the people of society.