The Complex Development Program for Tourism Moscow for the Period up to the Year 2010

Автор: Пользователь скрыл имя, 09 Января 2012 в 19:06, реферат

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Complex Tourism Development Program in the city of Moscow (hereinafter referred to as Program) is developed by the order of the Mayor of Moscow and contains the most urgent offers and events on their fulfillment in order to create a legal, managerial, administrative, and economic environment favorable for further development of the tourist industry in Moscow.

Содержание

INTRODUCTION
II. ANALYSIS OF THE SITUATION AND SUBSTANTIATION OF THE PROGRAM GOALS AND PROBLEMS
1. Analysis of the Situation in the Field of Tourism in Moscow
1.1 The Role of Tourism as a Branch of Economy in the World.
1.2 World Tendencies of Tourism.
1.3. Estimation of Existing State of Entrance Tourism and Tourist Infrastructure in the City of Moscow.
1.4 Appeal for Moscow to foreign tourist, and negative factors affecting development of entrance tourism.
III. BASIC PURPOSES AND PROBLEMS OF THE PROGRAM
IV. SYSTEM OF PROGRAM EVENTS
1. Image of Moscow as a city favourable for tourism. Advertising, publicity and information work. Creation of a comfortable information environment for tourists.
2. Development of the tourism infrastructure and material base.
3. Creation of tourist product for the City of Moscow.
4. Creation of conditions for the development of tourism. State support of tourism in Moscow.
5. Training, retraining and advanced training of experts in various spheres of tourist business.
6. Scientific backing of tourist activities.

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