| Our Mission
Our Roadmap starts with our mission,
which is enduring. It declares our purpose as a company and serves as
the standard against which we weigh our actions and decisions.
- To refresh the world...
- To inspire moments of optimism
and happiness...
- To create value and make a
difference.
|
Our Vision ( = Goals)
Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in order
to continue achieving sustainable, quality growth.
- People: Be a great place
to work where people are inspired to be the best they can be.
- Portfolio: Bring to
the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
- Partners: Nurture a
winning network of customers and suppliers, together we create mutual,
enduring value.
- Planet: Be a responsible
citizen that makes a difference by helping build and support sustainable
communities.
- Profit: Maximize long-term
return to shareowners while being mindful of our overall responsibilities.
- Productivity: Be a highly
effective, lean and fast-moving organization.
|
Strategy |
Live Our Values
Our values serve as a compass for our actions and describe how we behave
in the world.
- Leadership: The courage
to shape a better future
- Collaboration: Leverage
collective genius
- Integrity: Be real
- Accountability: If it
is to be, it's up to me
- Passion: Committed in
heart and mind
- Diversity: As inclusive
as our brands
- Quality: What we do,
we do well
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Focus
on the Market
- Focus on needs of our consumers,
customers and franchise partners
- Get out into the market and
listen, observe and learn
- Possess a world view
- Focus on execution in the
marketplace every day
- Be insatiably curious
|
Work
Smart
- Act with urgency
- Remain responsive to change
- Have the courage to change
course when needed
- Remain constructively discontent
- Work efficiently
|
Act
Like Owners
- Be accountable for our actions
and inactions
- Steward system assets and
focus on building value
- Reward our people for taking
risks and finding better ways to solve problems
- Learn from our outcomes --
what worked and what didn’t
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Be
the Brand
- Inspire creativity, passion,
optimism and fun
|