Автор: Пользователь скрыл имя, 19 Декабря 2011 в 21:05, сочинение
Certainly, to become successful PR - the manager, it is necessary to pass all steps: from the trainee to the partner in business, but it is impossible without formation. Therefore my plan number 1 is reception of degree of the bachelor, then the master. It will be the reliable base of my future career of the PR-manager.
One of important elections
in life of each person - a trade choice. And here I the student of the
Volgograd State Technical University, Economy and Management faculty.
Our faculty one of the most numerous. Here train in such demanded specialities
as the economist and management upon termination of which the academic
degree of the bachelor on which base the further preparation on специалитете
on 6 specialities "World economy", «Anti-recessionary management","Applied
computer science (in the field of economy)","organization
Management», "Advertising", «Economy and management at the
enterprises (the chemical industry)) and in a magistracy on 11 магистерским
to programs (« the International economy "," Application
of mathematical methods in economy "," the Economy of firm
and the branch markets "," firm Economy "," Anti-recessionary
management "," Innovative management "," Marketing
"," Management of investment projects "," Strategic
management "," Management of development of technologies in
the organizations "," Organizational designing ») is conducted
is appropriated.
Economists and managers study not only economic sciences, but also engineering,
for example such as designing, descriptive geometry and other engineering
science. Chemistry and physics are studied by students which the Economy
and management at the enterprise (the chemical industry) "have
chosen for itself a direction".
The basic sciences both for economists, and for managers are accounting
and audit, the economic theory, the organization theory, marketing,
statistics, advertizing and others.
As to me, I have chosen a direction the manager, I study such sciences,
as higher mathematics, management, English language, the organization
theory, макро and micro-economics, computer science, business dialogue
and others.
On the most part of pairs I go with pleasure, therefore to choose the
most interesting difficultly, but nevertheless it is such subjects as
business dialogue, cultural science, management, English language and
advertizing. These subjects are interesting to me likely because I the
present humanist and as because they are conducted by the good teachers
formed and interesting people. One of the most hated subjects for me
is the higher mathematics.
On each of subjects and us pass classes discussions (seminars). The
Most interesting are seminars on business dialogue and management. On
them we at
We know much about the one who such manager, what its duties, it should
possess what professional skills, it should possess what character traits
etc. As our group visits the conference especially interesting to me
there was a conference devoted to advertizing, our group took in it
part and has spent excellent protection of the project. It would be
desirable to participate is more often in such actions as they very
much help in to strengthen our knowledge and to learn something new.
The PR-manager or the manager
on public relations – a trade rather new to Russia, fashionable
and fascinating. It including has carried away me.
PR-management — managerial process in sphere of the public relations,
directed on maintenance of favorable environment of development of the
organization, and also on creation of internal corporate atmosphere.
Activity of the PR-manager is directed on creation of a favorable image
as firms as a whole, and a separate trade mark, unlike activity of the
expert in advertizing, whose work is an advancement of the goods and
services for the purpose of increase in purchases.Специалисты
PR today own not only technics of communications (abilities to write,
edit, place article to make printing and video data), but also are managers.
Universal quality for the PR-manager - skill to communicate. Such expert
should possess set of communications and contacts in various branches,
and also to be able to adjust new at any level. The second moment is
a proactivity. The PR-manager should understand, where with whom and
about what it is necessary to communicate, on what important meetings
to be present, act with reports and presentations. And the main thing
- to understand, what for and for what all it is necessary. Also self-trust
and presentableness are, of course, very important. After all the PR-manager
represents the face of the company, therefore its statements should
sound confidently and to be convincing. As PR-mendzher should possess
such character traits as a resistance to stress, flexibility, tolerance.
In most cases the manager is a key link, first of all, in dialogue with
the client. It - a point of daily contact for head PR or a marketing
direction from the client, the employee capable most in details to tell
about a current state of affairs to depict prospects and to report for
the done work.
As a whole on the manager great volume of work on coordination of efforts
of the experts, the senior employees-experts of agency, representatives
of the client lies. On it depends, how much these efforts will have
an identical vector so that the positive result has been reached as
much as possible effectively.
Besides, the manager plays a dominant role in the course of preparation
of offers for potential clients of the company.
Typical functions of the PR-expert:
PR-strategy working out;
Writing of articles, press releases, advertizing-information materials,
preparation of a content for a company site;
Working out and carrying out advertizing and PR-campaigns;
The organization of press conferences, participation in exhibitions;
Coordination of release of polygraphic and souvenir production;
The analysis of efficiency of spent PR-campaigns;
Formation of the budget of PR-campaign.
Certainly, to become successful
PR - the manager, it is necessary to pass all steps: from the trainee
to the partner in business, but it is impossible without formation.
Therefore my plan number 1 is reception of degree of the bachelor, then
the master. It will be the reliable base of my future career of the
PR-manager.