Marketing in Global Economy

Good afternoon everyone. My name is Natalia Krasii. I am a third-year student doing my bachelor degree in IE. A topic of my presentation is “Marketing in Global Economy”. To my mind this topic is very wide, but I have only 5-minute limited time. So, I tried to select the most interesting information, to my mind, about IM. In my presentation I’ll try to tell you more about
a concept of Marketing and IM
the IM Mix
how to develop a global product