Introduction. The General concept of style

It is no news that any propositional content, any idea can be verbalized in several different ways. So “May I offer you a chair?”, “Take a seat, please”, “Sit down” have the same proposition (subject-matter) but differ in the manner of expression, which in its turn, depends on the situational conditions of the communication act. So, the same thought, idea, opinion can be expressed in more than one way. For example: a) King Charles was publicly decapitated. (Bookish or literary style); b) King Charles was publicly beheaded (neutral style); c) They chopped off King Charles’s head in the sight of anyone who cared to see it done (colloquial style).