Economic Analysis of Apple Inc. Product: Iphone

This report describes the micro- and macro- economic analysis of Apple Inc. and one of its main products the Iphone. Apple Inc. is a well-proven company, which is engaged in production of computers, phones, software and many other types of electronics. The company was founded by Steve Jobs and Stephen G. Wozniak in Cupertino/ California in 1976 (Dougherty, 2010). “By selling 8.8 million handsets in the first quarter of 2010, the Apple Iphone has become the most widely sold mobile phone in the US” (Samra, 2011).

Introduction………………………………………………3
Microeconomic analysis
Demand and Supply factors of the company’s sales and profitability…………………………………………………..3-4
The market structure of the company………………………….4
Elasticity concepts of the company…………………………4-5
Efficiency of the Apple’s Inc resources……………………......5

Macroeconomic analysis
How economic growth influences Apple Inc………………...5-6
The connection between the unemployment and Apple Inc…...6
The impact of inflation on Apple Inc...………………………..6
Balance of payment………………………………………….6-7
Business cycle………………………………………………….7
Conclusion………………………………………………..8
Bibliography……………………………………………..9