Автор: Пользователь скрыл имя, 15 Февраля 2012 в 19:41, курсовая работа
Rainbow is a start-up business, which produces unique handmade jewelry. It is located in Kiev. The company plans to build a strong market position all throughout the country, due to the weak partners' industry and good access to the huge amount of a raw material in the area.
Our company suggests using quality raw materials. Our main competitors will be producers working in this business for longer time, those who got image and customers, promote their business for a long time.
Resume……………………………………………………………………………………...3
Company: Current position and Future ………………………………………………4
2. Product………………………………………………………………………………..5
3. Marketing research……………………………………………………………………6
4. Marketing plan………………………………………………………………………..9
5. Production plan……………………………………………………………………….12
6. Organizational plan…………………………………………………………………..13
7. Financial plan…………………………………………………………………………16
8. Risk evaluation………………………………………………………………………..18
This type may occur due to financial plan failure – in case if some costs or revenues were calculated in a wrong way:
Market risks appear if the promotion is done incorrectly, when customer does not perceive a product and does not want to purchase it.
Human factor influences production-based businesses a lot. It may cause a problem, that production facilities are situated far away from Head Office:
In order to overcome all the potential problems, predicted in this section, top-management must closely follow the proposed business-plan and react to the slightest changes in the environment.
We have to think over all of these risks because in future we see our company as one of the biggest one in area.
In conclusion, I want to point out that the work which was done by us is not full, but it shows that the Ukrainian products could be sold with benefit. It would be profitable business, because of high quality and good performance.
The hand made jewelry is very popular in Ukraine. After analyzing our market and how out product fit the demand, we came to conclusion that the product and region for selling were chosen right.