Marketing effectivness in the company

Автор: Пользователь скрыл имя, 26 Февраля 2013 в 19:03, реферат

Описание работы

Competition between companies in the modern world is becoming more and more aggressive and rapid, and it has become obviously that the most valuable instrument of company leadership is intangible assets, which include brand. The present paper describes a proposed study that will examine the problem of brand management strategies and analyze the role of branding in the companies as a part of the strategic-marketing process. The future research and analysis will be based primarily on theoretical studies and publications, represented by several groups of scholars with different approaches to the issue of branding and on the data collected during the company analysis.

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