Customer Service of Wal-Mart and Target

Автор: Пользователь скрыл имя, 30 Ноября 2011 в 07:16, реферат

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I’m writing a customer service report that will compare quality of customer service in two competing companies. These companies should be located in Rocky Mount, North Carolina. I will compare customer service experience in Wal-Mart and Target. I’m planning to visit both of the stores once and I pretend that I would like to buy a digital camera and need some information about different cameras. I will visit in these stores later this week. A main criterion that I will evaluate is the knowledge of the sales clerk because I need more detailed information about cameras. Other criteria that I will evaluate are for example that if it was easy to find a sales clerk and how long it took.
Both Wal-Mart and Target are department stores that provide a broad variation of different products. Wal-Mart stores carry general merchandise and a selection of groceries. Many of these stores also have a garden center, a pharmacy, Tire &Lube Express, optical center, one- hour photo processing lab, portrait studio, a bank branch, a cell phone store and a fast food outlet. Target stores also carry general merchandise and selection of groceries and some stores also have a Target Photo and Starbucks Coffee.

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