CoffeeTerra Business Plan

Автор: Пользователь скрыл имя, 29 Марта 2013 в 17:44, курсовая работа

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CoffeeTerra coffee house is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends, to work in a calm atmosphere or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, CoffeeTerra will capitalize on its proximity to the range of universities (Timiryazev str – Abay str) to build a core group of repeat customers. CoffeeTerra will offer its customers the best prepared coffee in the area that will be complimented with pastries, business lunches, light food , as well as free books, wi-fi (with free using of computers) that its patrons can use to enjoy their visit.

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However, because of the investors' other commitments they will not be involved into the daily management decisions at CoffeeTerra. A professional manager ($12,000/yr) will be hired who will oversee all the coffee house operations. Two full-time cookers ($9,000/yr each) will be in charge of coffee preparation. Four more part-time employees will be hired to fulfill the staffing needs. In the second and third year of operation one more part-time employee will be hired to handle the increased sales volume.

 

6.1 Management Team

A full-time manager will be hired to oversee the daily operations at CoffeeTerra. The candidate (who's name is withheld due to his current employment commitment) has had three years of managerial experience in the definitely industry in Almaty. This person's responsibilities will include managing the staff, ordering inventory, dealing with suppliers, developing a marketing strategy and perform other daily managerial duties. We believe that our candidate has the right experience for this role. A profit-sharing arrangement for the manager may be considered based on the first year operational results.

 

6.2 Management Team Gaps

Despite the owners' and manager's experience in the definitely industry, the company will retain the consulting services of DAMU, the consultants who have helped to develop the business idea for CoffeeTerra. This fund is created by the Government to help new entrepreneurs by consulting services. Consultants of the fund will be primarily used for market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities.

 

6.3 Personnel Plan

The table below outlines the personnel needs of CoffeeTerra coffee house.

Personnel Plan

 

Year 1

Year 2

Year 3

Manager

$12,000

$14,400

$18,000

Cookers

$18,000

$21,000

$24,600

Employees

$39,600

$45,000

$53,000

Total People

7

8

8

Total Payroll

$69,600

$80,400

$95,600


 

 
 
Financial Plan

CoffeeTerra will capitalize on the strong demand for high-quality gourmet coffee. The owners have provided the company with sufficient start-up capital. With successful management aimed at establishing and growing a loyal customer base, the company will see its net worth doubling in two years.

 

7.1 Important Assumptions

 

General Assumptions

 

Year 1

Year 2

Year 3

Plan Month

1

2

3

Current Interest Rate

5 – 7 %

5 – 7 %

5 – 7 %

Long-term Interest Rate

10%

10%

10%

Tax Rate (CIT)

20%

20%

20%

Other

0

0

0


 

7.2 Projected Cash Flow

 

 

CoffeeTerrra Coffee House, LLC

Statement of Cash Flows

For the year ended 31 / 12 / 2011

Cash flow from operating activities

 

Receipts from customers

$ 61500

Payments to suppliers

- $ 4000

Payments to employees

- $ 10000

Interest payments

- 0

Interest received

0

Social tax (10% - from wage bill)

    • $1000

Accumulative pension fund (10%)

    • $662

IIT (10% -

    • $ 475

CIT (20%)

    • $12300

Net cash flow from operating activities

$ 33063

   

Cash flow from investing activities

 

Purchases of equipment

- 0

Purchases of property

- 0

Proceeds from sale of equipment

0

Proceeds from sale of property

0

Net cash flow from investing activities

Total of above figures

   

Cash flow from financing activities

 

Proceeds from borrowings

$ 0

Payments of borrowings (repayment of principal)

- $ 7950

Investment into business

0

Drawings from business investment

- 0

Net cash flow from financing activities

$(7950)

   

Net increase (decrease) in cash held

$25113

Cash at beginning of period

$6756

Cash at end of period

$18357


 

 

 

7.3 Break-even Analysis

7.4 Return on investment

Return on investment

Original Investment  $ 80000

  

 

Investment Start Date 01.12.2011

Returned Value  $108000

 

 

Investment End Date  01.12.2012

Gain or loss on investment $ 8000

Investment term 1 year

ROI 10.00%

Simple Annualized ROI 10.00%

7.5 Projected Profit and Loss

 

 
PROFIT & LOSS STATEMENT From 01.12.2011To 01.01.2012

INCOME FROM SALES OR SERVICES

   AMOUNTS

%

  Gross Income From Sales or Service

61500

     

  Less: Returns and Allowances

     

                                                          Net Sales >>>>>>>>>>>>>>>>

61500

   

COST OF SALES

   

  Inventory – Beginning of Period

6800

     

  Purchases

     

  Labor

     

  Materials and Supplies

4000

   

  Freight-in

     

  Deduct Inventory –  End of Period

     

Total Cost of Sales >>>>>>>>>>

11800

   

                                                     Gross Profit >>>>>>>>>>>>>>>

49700

   

COST OF DOING BUSINESS

   

   Advertising

3670

     

   Insurance

3000

     

   All variety of Taxes

14437

   

   Rent

10500

   

   Electricity, telephone, water,internet

1000

   

   Wages

10000

   

Total Cost Of Doing Business

42607

   
       

Operating Profit Or Loss

7093

   

 

7.5 CASH BUDGET

CoffeeTerra Coffee House, LLC

ESTIMATED STATEMENT OF CASH RECEIPTS AND DISBURSEMENTS

FOR THE YEAR ENDED DECEMBER 31, 2011


CASH FLOWS FROM OPERATING ACTIVITIES

 

JAN

FEB

MAR

 

Estimated cash balance at the beginning of the period..

6756

6756

6756

 

Cash Sales..

61500

77000

85000

 

Total Inflows

61500

77000

85000

 

Payments to suppliers..

4000

4500

5200

 

Payments of operating and other expenses..

24437

23957

27195

 

Payments on bank loans and interest..

7950

6686

5623

 

Total outflows

36387

35143

38018

 

Estimated cash balance at the end of the period..

31869

48613

53738

 


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